DIGITAL STRATEGY & MULTIMEDIA MARKETING

Digital marketing specialist with over 20 years of experience developing print and website content, designing graphics for print and online advertising, and executing cross-platform digital marketing campaigns. 

An experienced website developer, I bring a strong technical background in photography, video production and original multimedia content to my digital marketing campaigns. My photo/video work has been featured in the New York Times, Columbus Monthly, Detroit Free Press, The Blade, The Plain Dealer and many daily newspapers. In addition, I’ve delivered multimedia marketing content for a number of private and public clients, including the Ohio Development Services Agency, Battelle, the James Cancer Hospital, Capital University, Ohio Dominican University and Wittenberg University.

My expertise in digital marketing and brand development is targeted towards a college-aged demographic. Technical skills include:

  • Campaign management across earned, owned & paid media
  • Digital marketing analytics, reporting and conversion tracking
  • Developing & tracking integrated social media campaigns across all platforms, including international search & social sites
  • SEM & SEO, Google AdWords, email marketing, online reputation management
  • Logo design & brand development strategy
  • Website & ad copywriting
  • HTML 5, CSS, JAVA and web development
  • Adobe Creative Suite, Office, WordPress, various content management systems
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